Fruit comes alive! SRPG Fruit Warriors Will Launch Closed Beta on July 28th

International mobile and browser game publisher 37Games will launch the Closed Beta of its latest game “Fruit Warriors” , a fruit themed SRPG on July 28th at 8:00 am (EST) . Let’s take a first look at the various fruit warriors that you will be fight along with.

Lemon

This warrior is sour in more ways than one. Lemon doesn’t play well with others and as such is very defensive in nature. He can turn his thick lemon peel into a helmet to protect himself from attacks, making him hard to be defeat. He also has the skill ‘Infernal Chop’ that allows him to regenerate health when attacking enemies.

Banana

Similar to Lemon, Banana excels in defence. His armour and shield are made of hard banana peels, which make him one of the best tanks in combat. He can absorb a lot of punishment with the skill ‘Soul Shield’ activated. His banana peel is dangerous weapon too. Anyone who is slipped up by it will take huge damage.

Durian

Durian is the go-to AOE character in Fruit Warriors. He can spit out stinky poisoned gas in battles, which reduces enemies’ attack and causes sustained damage. He can also summon a large durian bomb. Throw it at enemy to cause enormous damage and a lot of mess.

Pineapple

Pineapple is blessed with the abilities of controlling effects and healing. He can cast spells to strengthen his armour, not only providing him with better defence but also having a chance to stun his enemies. His healing spell can get him out of many dangerous situations.

Melon

Last but not least, Melon. Melon could be considered as the damage master in the game. His main spell ‘Flare’ allows him to attack up to three targets at the same time and has a chance to launch the skill twice in a row.

All of the fruit warriors mentioned above can be recruited in the game. With their various abilities, each warrior plays an important role in battle. For more information about Fruit Warriors, please visit the official website: http://play.37.com/fruit/?cid=54&scid=fw
Or join the Fruit Warriors Facebook Community: https://www.facebook.com/FruitWarriors.37Games

About Fruit Warriors
Fruit Warriors is a browser-based fruit-personated theme SRPG game published by 37Games. In the game, players will be sent to a beautiful cartoon-style planet and team up with dozens of pretty and cute fruit-shaped characters for a brand new adventure. Players can travel anywhere under a fantasy fruit-formed game world. Owning any powerful mounts would improve player’s combat skills and provide faster travel. In addition, joining the adventurers’ guild allows players to set up your fruit empire in Fruit Warriors.

About 37Games
37Games is a global online game developer and publisher specializing in free-to-play browser and mobile games. The company has in-house development teams that work with other game developers to create games which appeal to wide audiences internationally. 37Games' growing portfolio includes games like Guardians of Divinity, Fusion War, Nightfalls, Felspire and Siegelord. Official website: http://www.37.com

Felspire Version 1.23

Felspire is a western medieval fantasy themed role-playing browser game of 37Games. The game provides a wide variety of settings ranging from bustling cities, frozen plateaus, and mysterious forests to chilling tombs. Your characters will face trials by countless fierce battles in these scenarios. The core game play derived from classic ARPGs, slaying monsters to get rare gear is an essential part of the game. However, as a browser game, it got rid of some complicated hardcore game play to make the game more rookie-friendly and casual. Felspire updates Version 1.23 now. Let's have a look at the new contents.

What’s New:
1. Perks
-Perks will be available at [R]Lv 350.
-You will get 10 perk points at first and 1 pointevery time you level up afterwards.
2. New companion: Bobbie
-Bobbie: After equipping Bobbie, your damagedealt will be increased by 30%, your DEF will also be increased by 10 and theEXP gained by killing monsters will be increased by 50%. Bobbie can evenauto-pickup items for you.
-How to get Bobbie?
Collect Spirits of Bobbie and enter the Fuseinterface. Fuse Panda, Fiend and Spirit of Bobbie to get Bobbie.
-The duration time of Bobbie is the combinedduration time of Panda and Fiend.
-Spirit of Bobbie can be obtained from events andLand of Chaos.
bobie.jpg
3. New Map
New maps will be available in Elite Challenge.
4. 3 New Modes
You can select different display modes now.
-Normal Mode
-PvP Mode: Hides the top buttons, chatting andquest boxes
-Photo Mode: Hides the top buttons, chatting box,quest box, the buttons at the bottom, the HP of characters and monster names(so basically all the UI ^-^;).

What’s Changed:
1. Refined Bonus
-You will receive extra stat bonuses if yourefine your equipment to specified levels. Higher refined levels grant greaterstat bonus.
-There will be a skeleton effect in the Refineinterface. Refine your equipment to +15 for a cooler skeleton effect.
2. Rebirth
-Rebirth quest will be available at Lv 360.
-Soul Stones can be obtained by killing Lv 360+monsters.
-Soul Gathering will be available at Lv 360.
-Soul Square will be available at Lv 360.
3. A tip of how to increase the success rate willbe added to the wings fusion interface.
4. The ASPD detail will be added. For example, ASPD:150 (2 aps)

New Benefits:
-Soul Square
The Magic Mirrors required for entering SoulSquare will be decreased.

Play Felspire: http://play.37.com/fs

Happy Birthday to 37Games

37Games has been hard at work bringing players new and amazing gaming experiences without the hassle and fuss of installing or the burden of paying to play. To date, 37Games English platform has successfully published 10 games. They are Felspire, ShiFu, Siegelord, DragonAtlas, Chibi Warriors, Knight’s Fable, League of Angels, General War, Wartune and Lunaria Story. 37Games’s latest browser triumph: Felspire, an innovative casual RPG which has become a major hit among players around the world. 37Games will offer even more exciting free-to-play games, giving gamers an outstanding gaming experience. Stay Tuned! As a thank-you for the support of all players, 37Games have prepared a super fun anniversary party to celebrate this special day with all players!

During the event, which runs from 31st of August to 8th of September, players can take a look back on the history of 37games and its past published titles. Don’t forget to leave your birthday wishes on the Blessing Wall in support of 37Games to get game gift packs. 37Games has also prepared a fun mini-game where players can compete for abundant rewards. All the gifts and rewards received can be exchanged for in-game items or gear. For more details, please visit the event page: http://events.37.com/en/anniversary

37Games aims to become the leading F2P gaming platform for players form every corner of the world. It currently has several sensational new titles in development with expected winter or early next year release dates.

Felspire launches on August 7th along with Prize Wheel Event

37Games announced  the fast-paced MMORPG Felspire is slated to officially launch Friday August 7th at 9AM EDT. In order to celebrate the coming of Felspire, 37Games also prepared a special event to players.  Stop by to spin the wheel and get extra diamonds for your character! 

Game Features

Class Advancement
Players will initially be able to choose between three classes. Each class can be advanced four times -- resulting in fifteen different specifications in total.  When you decide it’s time to advance to a new specification you’ll be tasked with passing class-specific quests, functioning like proficiency tests.  Once you complete those quests your character can transfer to a newer, more specialized role.

Random Loot
The world of Eremos is littered with both danger and opportunity. You can customize your appearance and enhance your abilities by equipping some of the 100,000 different pieces of gear that exist in Eremos. You can equip your character with 20 different tiers of gear – or you can mix and match to give yourself the unique appearance and notoriety you desire.

Skills
Felspire leaves you with a bevy of options for setting up and customizing your skills. Each player will have a set of active and passive abilities which can be upgraded with skill points and special tomes that can be acquired throughout the journey. Picking the right skillsets will be crucial to your success in Felspire – as some skills are geared towards PvE and some skills are specialized for PvP gameplay.



Gameplay

PvP Arena
It's every man (or woman!) for themselves in the Felspire PvP arena. You'll be free to roam around the arena, collect buffs, and slay rival players at will. Buffs are stackable, so collecting enough buffs will enable you to dispatch other fighters with just a single hit. Other player’s kill streaks are visible to everyone, meaning you’ll be able to single out or avoid the biggest threats in the arena.

Automated Questing
Felspire also comes equipped with a handy auto-questing feature that gives you the option to skip straight to the part of the game that you enjoy the most. This nifty addition can automatically slay monsters, collect loot, and is even able to sell items from your bag when it has reached its capacity. This feature can be turned on or off – leaving it up to you to decide when to take the reins.

Group Dungeons
No MMORPG would be complete without providing ample opportunities for you to work together with friends and guildies towards a common purpose. Felspire offers a plethora of dungeons and world bosses for you to hone your skills and earn epic loot. In the early phases of the game you’ll find that some of these dungeons and bosses can be done solo. As the game progresses, however, you’ll need to gather a group of trustworthy companions to take down the more formidable mobs and bosses.

Check out Felspire on 37Games

Felspire of 37Games Reveals Characters Introduction

The latest MMORPG of 37Games Felspire will begin its closed beta on August 3rd. Developed totally in-house by 37Games, Felspire provides players a fast-paced and novel gaming experience, skipping to the most exciting part of RPGs and cutting down on the tedious grinding. There will be 3 classes for the closed beta and a likely 4th class in the near future.

In the world of Felspire, namely Eremos, brave adventurers descend upon this continent from different corners of world to claim the Felspire for their own. Rafe the Noble One is the prince of the last human empire. As a mage, Rafe is one with both nature and mysticism. He possesses the ability to harness natural forces, summon the flames of hell, and uses lightning to roast all those who stand in his way.

Archers possess accurate, ranged attacks. They are elegant, swift hunters with the ability to track game thousands of miles away. The Elven archers have been staunch allies of the humans and have proved to be invaluable in their quest to secure the sanctity of the Felspire.

Warriors are brave and fearless. They always take the brunt of the initial collision and resist frontal attacks. Tork, the most famous of warriors leads by his own fearless fortitude and conviction. He desires not only to bring peace and stability to Eremos but to vanquish the forces of “other” into utter obscurity.

Apart from playing these legendary characters, players will transform classes and start down their own unique,
treacherous paths. When each class reaches certain levels, they’ll transform to a new and higher class by fulfilling some
quests which function a little bit like proficiency tests. Warriors will have chance to transform into Knights, Templars,
Paladins, or even Champions. The Classic Transformation will bring players massive attribute boosts and open a new stage of development and quest lines.

 

The closed beta is coming on 3rd of August, to start your journey in the world of Eremos, be sure to get an exclusive gift pack here: http://goo.gl/brhHNj

How to Get the Watchman's Armor of Siegelord

1) Collect 4 Watchman's Armor pieces:
- Exchange them with vouchers

2) Synthesize the armor with a full set of "Epic" purple equipment:
- All the equipment must be refined to 4 stars "Valor" (lv.5).

3)Now equip your general with the Watchman's Armor.
- It’s time to crush your rival factions!

Play Siegelord and Get your Watchman's Armor now: http://siegelord.37.com/

How to get the Paladin's Armor of Siegelord

1) Lv85 required.

2) Collect 4 Paladin's Armor pieces: (vouchers or "breakout" campaign).

3) Synthesize the armor with a full set of "Epic" purple equipment: (the equipment should be refined as it shows on the picture).

Now Equip your general and crush your rival factions!

Play Siegelord now: http://siegelord.37.com/

How to Raise Big Combat Power in Dragon Atals?

One of the best methods for big CP increases in Dragon Atlas are the Dragonsouls!
Dragonsouls aren’t the easiest items to accumulate but these make your dragon true beasts and a good asset to your team. There are total of 10 stages of Dragonsouls and they require Dragonsoul Stones which you claim from ranking in the World Boss event, special 37Games events, participating in the Guild Boss Attack, or by buying them in the item mall.
Play Dragon Atlas at official website:http://dragonatlas.37.com/.

37Games Zeng Kaitian Offers Insights into Browser Game Industry

The Asia Pacific Game Summit 2015 (APGS) just concluded in Taiwan and the co-founder of 37Games Zeng Kaitian was invited to the summit share his experiences. He introduced the success of 37Games IP strategy and offered some insight on how to fine tune game operations to generate extra revenue.

Intellectual Property - 37Games Shatters the Stereotype
This past year, 37Games has ventured into unfamiliar territory for a Chinese company. They’re purchasing IP rights. China isn’t quite known as the champion of intellectual property rights by any measure, but 37Games co-founder Zeng Kaitian shared his thoughts on the matter at the latest summit.

Mr. Zeng reasoned that utilizing IP rights in games gives publishers a powerful catalyst to gain the initial user base that is crucial to the game’s success. He added that it is easier to ride the name recognition and branding associated with the intellectual property used to make the game well-known to the masses.

Adding to the benefits of a familiar brand, games using IP rights from movies, previous games, and novels have almost 250% higher conversion rate than those games starting completely from scratch. In terms of income, games using IP also generate twice as much revenue as those without it. Asian consumers also thirst for popular movies, TV shows, and stars from the West. For these reasons, 37Games plans to acquire more IP rights from familiar stories, movies, and games to publish across their platforms from Asia to North America.

Localization - Thriving in Niche Markets
By the end of 2014 37Games had entered the markets of South Korea, Thailand, Vietnam, Taiwan, North America, France, and Turkey. Their overseas platforms have opened well over 3,000 servers to date and boast a user base exceeding 30 million players.

During his trip to Taipei, Mr. Zeng was also asked to expand a bit on his company’s success in the niche markets of Thailand, Taiwan, and South Korea. With 37Games being the market leader in those countries, Zeng Kaitian offered a glimpse into what he saw was the reason for his company’s success. He remarked that the translations of their games were handled in-house by local Taiwanese and Thais. Outsourcing translations can lead to discrepancies in the overall theme and linguistic style. Keeping all of the localization work in-house means that the fell of the game and language styles will flow coherently.

By bringing foreign talent in-house, he added, 37Games is able to better absorb and understand foreign player’s cultural preferences, payment habits, as well as their overall attitudes towards gaming. Zeng Kaitian also revealed that future English titles would also be fully localized by an in-house team as well.

Going Old School to Build a Brand
37Games has decided to revisit the classic avenues of marketing and promotion. Since the arrival of the casual and social gaming revolutions, 37Games has redefined what their typical target user should be. In order to reach a wider demographic base, loves to experiment with both new and old methods of promotion in an effort to turn their products into household names.

The overwhelming success of The Sword of Arch Angel, which has smashed most existing records set by current browser games, owes part of its success to 37Games all-encompassing media strategy. Not unlike household brands like Apple or McDonald's, audiences can feel the presence of this game on the internet, while taking a bus, riding the subway, as well as other far more traditional marketing landscapes such as the billboard or poster.

Since concluding that games aren’t just for “gamers”, Mr. Zeng concluded that 37Games will continue to expand upon its existing media strategy in its goal to become a household name. In the way that McDonald's delivers a consistent product despite differences of place and time, 37Games intends to be the household name for a consistent, top-notch gaming product to players around the globe.